Urban Fitness Club
Brand Launch Campaign • 2023
Urban FitnessBrand Launch
Launching a dynamic fitness brand that combines urban energy with modern training methods. A complete brand identity designed to motivate and inspire the next generation of fitness enthusiasts.
Client
Urban Fitness Club
Industry
Fitness & Health
Duration
8 weeks
Services
Brand Launch & Identity
Project Overview
Creating a high-energy brand identity that captures the essence of urban fitness culture and motivates people to achieve their fitness goals through dynamic design elements.
Challenge
Stand out in the crowded fitness market while appealing to urban millennials and Gen Z who value authenticity and energy.
Solution
Developed a bold, energetic brand with urban-inspired design elements, high-contrast colors, and motivational messaging.
Result
75% increase in gym memberships within first 3 months and strong social media engagement from target audience.
Brand Elements
Dynamic brand system designed for urban fitness culture
Logo Design
The logo features bold, angular typography with dynamic motion elements that convey energy and movement. The design incorporates urban architectural elements and fitness symbols to create a mark that resonates with the modern urban fitness community.
Typography
Bold Sans Serif
Elements
Motion & Urban Shapes
Membership Cards
High-impact membership cards with holographic elements and bold graphics that members are proud to carry. The cards feature contactless technology, premium materials, and motivational quotes to enhance the user experience.
Technology
RFID Contactless
Finish
Holographic Foil
Gym Merchandise
Athletic apparel and accessories featuring the brand identity across t-shirts, water bottles, gym bags, and workout towels. Each item serves as a mobile brand ambassador while providing functional value to gym members and fitness enthusiasts.
Products
Apparel & Accessories
Materials
Performance Fabrics
Brand Guidelines
Comprehensive brand guidelines covering logo usage, color systems, typography hierarchy, photography style, and tone of voice. The guidelines ensure consistent brand application across all fitness center touchpoints and marketing campaigns.
Coverage
Complete Brand System
Applications
Digital & Physical
Digital Applications
Mobile app interface, website design, and social media templates that extend the brand into digital fitness experiences. The applications feature workout tracking, class booking, and community features while maintaining the energetic brand aesthetic.
Platforms
Mobile App, Website, Social
Features
Workout Tracking & Booking
Launch Campaign
High-energy launch campaign featuring motivational photography, bold graphics, and inspiring messaging. The campaign spans outdoor advertising, social media, and guerrilla marketing tactics to create buzz in the urban fitness community.
Media
Outdoor, Digital, Guerrilla
Focus
Urban Community
Project Results
Increase in Memberships
Brand Recognition
Social Media Engagement
Merchandise Sales
Marcus Rodriguez
Founder, Urban Fitness Club
"Roidz Studio captured the energy and attitude we wanted for Urban Fitness perfectly. The brand launch exceeded all our expectations - we had a 75% increase in memberships in just 3 months! The team understood our urban fitness culture and created something that truly resonates with our community."
Ready to launch your fitness brand?
Let's create an energetic brand that motivates